What if I told you of a way to promote your brand product and services on the internet for free? No. Scratch that. How about 10 amazing ways to do this – and without you having to spend even a dime from your wallet? Because as you’re probably already aware, no business can survive for long in these times without having a strong online & social media presence. Yes. Not even those big, Fortune 500 Companies! And from the business forecasts that I’ve conducted through my CenturyLink promotions subscription, I’m currently feeling quite fearful for some of the small brands out there. Particularly the ones that continue to rely only on their word-of-mouth advertisements. And the ones that have willingly not hopped onto the social media bandwagon.
Social Media: A Gift in the Lap of Businesses
Social media, no matter how you look at it, is great for businesses. As per a recent online survey, Facebook, Twitter, and Instagram (among other social media giants) collectively host an over 3 billion-strong global following. This gigantic number represents actual human beings who use these platforms to communicate and interact on a daily basis. And with the powerful audience tracking & targeting tools built into these services, companies can connect with these people easily.
Social Media Allows for Organic Ad Placements
With social media, ads no longer need to be irritating. They can actually be designed as games and short video messages that provide some entertainment or informational value. With these types of promotional offerings, companies are given the option of inserting their names at the very ends of these productions. In this way, they don’t risk raising the ire of their intended audiences – while still being able to promote their brands.
Ten Ways to Publicize Brand Products & Services on Social Media
And so without any further ado, here are the 10 prominent ways in which you can easily publicize your brand product & services on social media. Although making use of even one of these can bear some stellar results, I’d strongly advise you to deploy all of these strategies at the same time.
Because as any marketing expert would relate, nothing beats the compound effect of a well thought-out social media advertising campaign.
- Group/Community/Forum Postings
Anyone can freely set up a group or public page on a social media network like Facebook or Whats App, and then attract millions of people. From a business perspective, groups with a large number of members can be likened to virtual marketing ‘goldmines’. And by simply forming a relationship with the group admin, a digital marketer can easily make some ad placement requests. In this way, businesses don’t need to spend any money in promoting their products and services – and still make a sale.
- Promoting through Friend Connections
Another free way of promoting your brand products portfolio is by requesting your existing friends to publicize them on their newsfeeds. This method works best for those marketers who tend to cultivate large friend followings on their social media profiles.
- Requesting ‘Celebrity’ Endorsements
These days, a lot of celebrities maintain huge social media followings on Facebook and Twitter. Forming budding ‘friends’ relationships with them, and thereby asking them to publicize your brand products & services, is a good way to gain some marketing mileage.
- Conducting Social Media ‘Quizzes’
One good way of enhancing your brand’s social media profile is to conduct a lot of quizzes and guessing games with your audiences. These not only help in increasing your follower count, but also strengthen brand goodwill.
- Managing ‘Special Days’ Postings
Special day postings include publishing informational social media posts on important calendar dates like New Year’s Eve, Christmas Day, and the Spring Equinox (among others).
- Direct Customer Engagements
Many product consumers have questions, complaints, remarks and suggestions with regard to a brand’s regular services. When businesses directly engage with these individuals on social media, they not only resolve all these long-standing queries – but are also enabled to promote their services further.
- Attached Email Lists
Some social media apps allow business marketers to send copies of posted advertisements to customers through email. These additional messages serve to reinforce a company’s marketing messages.
- Specialist Reviews
Specialist reviews serve much the same function as celebrity endorsements, in that they lend a certain professional credibility to your promoted products and services.
- Existing Customer Reviews
Think of these as end-consumer approval rankings (or votes). For your average customer, these may prove to be more consequential (in the converting sense) than endorsements by professionals.
- Inserting Third-Party Blog Links
I learned this trade ‘secret’ through one of my deep conversations with a CenturyLink Packages expert. According to him, third-party blogging has a way of not only increasing the SEO rankings of a social media account – they also make search engines think that your content is credible.
Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail